The amount you should rent your dress for depends on several factors, including its retail price, brand, condition, and demand. A common guideline is to set the rental price at 10-30% of the dress’s original retail value. Here’s how to decide:
Designer & Premium Brands: Dresses from luxury or high-demand designers can fetch closer to 30% of their retail price. For example, a $1,000 dress could rent for $250-$300.
Everyday or Mid-Tier Brands: Dresses from accessible brands may rent for around 10-20% of their retail value. For instance, a $200 dress could rent for $20-$40.
Condition: Dresses in excellent condition or new with tags may justify a higher rental fee.
Trend & Occasion: Dresses suited for popular events like weddings, formals, or seasonal trends might attract higher rental prices.
Using platforms like Air Closet, you can compare similar listings and adjust your pricing based on demand in your area to maximize bookings while staying competitive.
